Video planning
Audience, message, format and distribution agreed before production.
Video production & marketing / redrose.digitalShow the thing
words can’t.
Video that brings your people, products and expertise into focus, with a plan for where it will be used.
Let’s talk about your projectOne team. Joined-up thinking.
Less telling.
More
showing.
A good video starts before the camera.
Who is watching? What do they need to understand? And what should they do next? Those answers shape the brief, the filming and the edit.
We connect video production to your website, social activity and campaigns so each piece has a clear role.
The right skills.
Put to work.
Interviews & expertise
Putting your people and their experience at the centre of useful content.
Product & service stories
Showing how something works and why it matters to the customer.
Project & case-study content
Capturing real work with the context needed to make the story useful.
Editing & adaptation
Preparing the agreed cuts and formats for the channels you use.
Campaign integration
Connecting the video to landing pages, content and paid activity.
Press play.
How the work happensClear scope.
Clear scope.
Shared direction.
We agree the priorities and budget before work begins. Your project gets the skills it needs, with someone keeping the whole picture in view.
How we plan the work- 01
Brief
Agree the audience, message and practical requirements.
- 02
Create
Plan, capture and edit the material against the brief.
- 03
Use
Place the finished work into the wider marketing plan.
Before we talkGood
Good
questions.
Can one shoot produce several pieces of content?
It can, if we plan for it. We agree the formats and outputs in advance so the right material is captured.
Do we need to be confident on camera?
We can shape the format around your people and the message. An interview, demonstration or voice-led piece may be more natural than a scripted presentation.
Can you use existing footage?
We can review it for quality, relevance and suitability, then agree what can be reused and what else is needed.
Where will the videos be used?
That is part of the brief. Website pages, email, social and advertising may need different lengths, framing and supporting copy.
Big plans?
Pull up a chair.
Tell us what you’re working towards. We’ll talk through where marketing could help.
Let’s talk about your businessA little more perspective
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