Audience planning
Useful groups based on the customer relationship, interests and available data.
Email marketing services / redrose.digitalKeep the
conversation going.
Email campaigns and customer journeys that make better use of the relationships you already have.
Let’s talk about your projectOne team. Joined-up thinking.
The first sale
isn’t the last
conversation.
There’s more to the relationship than the first sale.
Customers and prospects need different conversations. We help you decide who should hear from you, what is useful to them and when to send it.
From a regular newsletter to a planned follow-up sequence, email should have a clear purpose and fit the way your business works.
The right skills.
Put to work.
Campaign calendars
An agreed rhythm that connects product news, useful content and commercial priorities.
Copy & design
Emails with a clear message, readable layout and a relevant next step.
Customer journeys
Welcome, nurture and follow-up sequences scoped around your platform and processes.
CRM connections
Aligning email activity with the information your team uses to manage relationships.
Performance reviews
Looking at clicks, enquiries and available sales data to decide what to improve.
How the work happensClear scope.
Clear scope.
Shared direction.
We agree the priorities and budget before work begins. Your project gets the skills it needs, with someone keeping the whole picture in view.
How we plan the work- 01
Understand
Review the audience, platform and existing communications.
- 02
Prepare
Agree the messages, schedule and customer journeys.
- 03
Learn
Review response and refine the next campaign.
Before we talkGood
Good
questions.
Can you work with our existing email platform?
We start by reviewing the platform you use and what it supports. Any integration or platform change is agreed as part of the scope.
Can you write and design the emails?
Yes. Planning, copy, design and campaign preparation can be included, with an agreed review process before sending.
Can you create automated follow-ups?
Yes, where the platform and data support them. We map the triggers and messages around the customer journey.
Will you use our existing customer list?
We review the available audience information and how it was collected before planning activity. List quality and suitability are part of the setup.
Big plans?
Pull up a chair.
Tell us what you’re working towards. We’ll talk through where marketing could help.
Let’s talk about your business